About the project:

This project was the first of many projects that I did at Hunter Design School, in Newcastle. In the project, we were to create a label and packaging for a local wine maker’s upcoming Sangiovese wine bottle. It was to fit within a Mediterranean theme. The final design theme had to have a story behind it, of why we chose the colours, fonts, and creative name. 

Mine was called ‘la libertà’, which translated into ‘freedom,’ which fit with my design theme of the ocean because for me, I always felt free and at peace when surrounded by the ocean and I wanted to project that in my design. 

We were asked to make the design work with an antique green glass bottle. We were asked to have either a front & back label or one wrap-around label. On the back label or back part of the label, we were to have any legalities on it for drinking wine, and alcohol. We were also asked to design and produce packing or boxing for the wine bottle. 

For this project we were to set milestones to check off as we went, to help us from getting overwhelmed with the project. The milestones I set were; creating the design ideas, creating a logo name, designing the ideas (which were freehand to start with then transferred to Adobe Illustrator), finalising the idea, producing the packaging and the label, and then proofing the idea for submission to the teachers and client. We were responsible for reaching the milestones and completing them all by the deadline.